Representation Analysis

    Representation

    Representation is the use of a minority or less popular decision based on gender, social class, age, race, and ethnicity, in a source of media. Years ago seeing anything other than white women or men on one's television or newspaper, would have been shocking, the majority of the population was white, but discrimination would also play a role. The first television was created in 1927 and the first black actor ever allowed on t.v. was not until the 1950s, in addition, every woman on television had to fit the role of a ''model'', extremely skinny and attractive, but today minorities are being represented throughout all sorts of media sources. In 2018, a movie of an all-black cast was produced, Blackpanther, women of curves are also being represented, for example, singers used to be judged on their voice and their looks. A new hit singer, Lizzo, is changing the game by wearing what people only believed ''skinny'' girls could wear, on top of that she is a black woman that raps and sings. The world and its media are changing, it no longer revolves around a ''specific type'' but a wide variety of all people.

   
    Tide Ad

    The commercial for Tide is quite controversial. A woman dressed in pink feminine clothes sitting on a white clean couch, surrounded by neatness and the color pink, is talking about her daughter, wearing more so boy clothes who plays with toy cars and the dirt outside. The woman expressed how she tried to change her daughter by making her more feminine by attempting to make her wear pink, this is a typical gender stereotype that associates girls with pink. In addition, the women was hoping the little girl's clothing was ruined and expresses her deep concern that the situation has ''gotten too bad''. This represents the typical ''women'' or ''girl'', to wear pink, be clean and never get dirty. The audience watching this, especially girls, will believe they have to wear pink to be girly, that playing in the dirt is not acceptable, and that wearing a hoodie will make a girl look like too manly. The commercial should have represented the girl playing in dirt and the Tide removing the stains to show girls there is nothing wrong with that. Also, the use of pink and the mother's deep concerns of her daughter not wearing pink should have been excluded.


    Axe Body Spray Commercial

    This commercial plays with the ego of men. The whole video hundreds of women, with perfected bodies, dressed in small bikinis are running on a beach and at the end of the video, it reveals all the women were running after a man using axe body spray. The commercial places the women in a sexualized position revealing heavy shots of cleavage and the rest of their barely covered bodies. This video mainly represents a man getting all the women he desires and showing it is possible with axe. This commercial can come off in the wrong way to both men and women. Women may start to believe that guys just want someone who is skinny and has the perfect body and that nudity is the best way to attract a guy. While men might believe that the spray will genuinely attract countless women with perfect bodies. In conclusion, the overuse of ''sexy'' and ''perfection'' can make women insecure in themselves and the use of the women attacking the man can make them egotistic.